Over the past few years, there has been a growing movement against plastic pollution that has driven the development of new sustainability priorities, to include updated legislation and voluntary commitments. These range from the EU Plastics Strategy and Single Use Plastic Directive; governmental interventions in countries such as France, Germany and the UK, and pledges from brands and retailers to replace plastic packaging where post-consumption is not widely collected and deemed problematic to recycle.
Tesco selected kp to help meet their commitment to replace vinyl cling film from their own-branded products with an alternative sustainable material by the end of 2019. Working in collaboration with machine providers, Tesco, and their food suppliers for sausage and mushroom lines, we trialled a Polyolefin (PO) cling film developed by kp, helping them find the sustainable material they wanted that can be recycled with old plastic carrier bags at their in-store return schemes.