North America and Australia join the Elite

kp Elite® is one of a kind in the fresh protein market, combining sustainability and functionality for consumers and retailers with production efficiency and protection for food processors. On-pack messaging encourages consumers to recycle the trays, taking circularity to the next level.

Our North America team has presented kp Elite® at trade shows and to our customers, spreading the word about this sustainable solution. They’re also collaborating with our main sorting partner to promote kp Tray2Tray^TM recycling.

We’re supporting an Australian supermarket’s transition of all their modified atmosphere packaging (MAP) products to kp Elite®, helping to reach shared sustainability goals and their aim to make all own-brand meat packaging 100% recyclable and recoverable.

kp Elite® is also available in New Zealand, where we are looking to expand further in the next year.