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News and events

Rallying recycling with the experts

Over the last three years, we’ve used over 363,000 tonnes of rPET in our products. That’s heavier than 220,000 passenger cars! We’ve now committed to a five-year collaboration with UK recycling experts Viridor, locking in an annual supply of 8,000 tonnes of rPET from their new recycling facility.

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Globally, we’re partnering with key stakeholders to establish new ways to collect and process rPET, securing a stable supply, and ensuring the infrastructure and incentives exist to collect, sort and recycle.

Viridor is delighted to have formed this partnership with kp. It is this kind of collaboration that will have a meaningful impact on creating a truly circular economy.

Keith Trower, Viridor Resource Management

Managing Director

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From left: Aida Cierco, Sustainability Manager at kp, with Simon Hicks, Managing Director Recycling at Viridor