Recycling messaging made clear

To close the loop on packaging, we need to ensure plastic is disposed of correctly. Plastic is a valuable resource and the people who use packaging are key to making sure it is recycled and reused.

For example, when we launched our new kp Infinity™ packaging, we embossed each pack with a prominent ‘Recycle me’ logo. We also moulded it into the bottom of our clear plastic trays in several languages – once the pack is empty, the recycle message is an obvious call to action.

We’ve added clear ‘Recycle me’ messages to our kp Infinity™ and clear trays as a call to action for consumers.